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China Textile News: Highsun Holding Group–A Quarter of Great Successes

Since the epidemic ravaged the opening year of 2020, companies in almost every industry have been under tremendous pressure to survive. The textile industry is generally facing a shortage of orders from downstream to upstream. 하지만, China’s leading polyamide fibre enterprise Highsun Holding Group, located in Changle, 푸젠성, has been reporting a lot of successes with new projects in operation.

On March 4, the first phase of Fujian Shenma New Material Co., 주식회사. of Highsun Holding Group with an annual output of 200,000 tons of cyclohexanone project successfully produced qualified products; On March 24, the groundbreaking ceremony of the second phase expansion project of 200,000 tons of cyclohexanone was held in Fujian Shenmar New Materials Co., 주식회사; On March 25, Henan Shenma Nylon 6 civilian yarn project, Phase I project, in which Highsun Holding Group’s participation was successfully commissioned for a trial run, filling a gap in the market in Henan Province…A series of “expansion” and the current epidemic caused by the industry “losses” formed a sharp contrast. How doesHighsun Holding Groupconsider this? Why it is determined to move faster at a time of increasing uncertainty? Is it desperation or optimism for the future? The wise man said in the column of “the fight against the pademic” had an exclusive dialogue with Mei Zhen, General Manager of Chemical Fiber Sector of Highsun Holding Group. To understand the consideration and production and operation status behind this operation of Highsun.

China Textile: As mentioned above, in the first quarter when theepidemic was at its most serious, many projects of Highsun Group went into production or started construction, which is a big stimulus for the whole industry. Please tell us how the group is considering.

Mei Zhen: Since the epidemic occurred, Highsun Holding Group focuses on epidemic prevention and development at the same time; While grasping the work of epidemic prevention, make every effort to ensure the smooth operation of production and the orderly operation of various projects. Several projects that went into production or started construction in March are moving forward in an orderly fashion according to the original timeline of the project. The project goes into production or starts construction on time, 또한 전염병 상황에서 그룹의 발전에 대한 자신감을 높여줍니다., 하이선 개발에 강심제를 주입하는 제품입니다. 2020. 이러한 프로젝트는 주로 그룹의 산업 체인 개발 요구를 기반으로 합니다., 이는 그룹의 산업 체인 이점을 더욱 완벽하게 만드는 데 도움이 될 것입니다., 산업 체인 비용 최적화 및 산업 체인 액세스가 더욱 포괄적. 포스트 전염병 시대에 여러 프로젝트를 중앙 집중적으로 생산하는 것도 하이선 홀딩 그룹의 축적된 강점을 최대한 활용하기 위해 스쿼트 효과를 사용하는 데 도움이 됩니다..

China Textile: 중국 민간 폴리아미드 섬유 기업의 리더로서, Highsun Holding Group은 전염병에 어떻게 신속하게 대응했습니까??

The intelligent level of Liheng nylon under Highsun has always been the benchmark in the polyamide industry. Has the industry’s staffing gap caused by this outbreak been alleviated by intelligence? Please tell us about your experience.

Mei Zhen: Since the outbreak of the epidemic, Highsun Holding Group immediately responded and adopted the full enclosed management of the plant, and conducted a comprehensive inspection of all employees. Relying on the OA system to enable the health report function, establish employee health files, and quickly understand the health status and arrival information of employees. For personnel who have not returned to the factory, with the software GPS positioning function, fixed-point assessment of home isolation location.

During the prevention and control of epidemic, the “digital brain” of Highsun shows more advantages. From the moment we receive the order, the “digital brain” will quickly decompose the task: if there is inventory, send shipping instructions to the warehouse; If there is a need for new product development, order customization from the R&D department; if there is a need for production scheduling, refine the production tasks and send scheduling instructions to the production line…In Highsun Holding Group’s subordinate Force Heng Nylon, the information transmission across multiple departments can be completed by employees remotely due to the intelligent decomposition of “digital brain”.

In the production workshop, the front-line employees cannot return to work on time. The company relies on automated equipment, such as automatic film wrapping machine, robotic arm, automatic packaging line, 등., centralized management of workshop machines, centralized management of workshop machines, flexible deployment of personnel, rapid replenishment of surplus manpower to the production line gap, to ensure the stable operation of the production line. After the completion of production, sales staff through a small program and e-commerce trading platform “Alibaba International Station” to accelerate business communication with downstream customers to ensure that during the epidemic does not “power outage”. After production, sales staff through the small program and e-commerce trading platform “Alibaba International Station” to speed up business communication with downstream customers to ensure no “power outages” during the epidemic.

During this time, the company’s managers, whether at its subsidiaries in Changle and Lianjiang, 푸저우, or on the factory floor in Nanjing, Jiangsu or Maastricht, the Netherlands, production, inventory, sales and other real-time data can generate various types of data reports at any time to provide data support for decision-making.

In the prevention and control of epidemic, we have accelerated the optimization and promotion from “normal” to “fine”. Next step, Highsun intends to build intelligent manufacturing factory to realize the intelligent automation of packaging, warehousing and logistics of the whole factory, Traceability from the receipt of production plan to the delivery of products; accelerated transmission rate and operation and maintenance efficiency, so that Internet technology dividends generate more capacity improvement.

China Textile: 그렇다면 현재 하이선홀딩그룹의 건설 상황은 어떠한가?? 전염병 이후 지금까지 기업이 입은 손실은 무엇입니까?? 영향에 대응하여 회사의 운영 및 생산에 어떤 전략적 조정이 이루어졌습니까?? 성장을 회복하거나 새로운 성장동력을 찾기 위한 후속조치는 무엇인가??

Mei Zhen: 화학섬유 산업이기 때문에, 전염병 발생 이후 공장은 가동을 중단하지 않고 운영되어 왔습니다., 봄 축제 기간을 포함하여. 현재, 가동률이 점차 개선됨, 전반적인 가동률 90%, 이는 상황이 시작되기 1년 전과 비슷합니다., 생산 증가를 위한 예비 조건, Liheng 나일론 중합 공장은 100% 가동률. 하지만, due to the lack of downstream enterprises operating rate andgreater inventory pressure, later itwill be subject to the downstream operating situation to adjust the production line operating rate.

The current difficulties encountered by enterprises are mainly the lack of orders and market demand. It is expected that the market will continue to be quiet, and it will take time for orders to recover, especially for downstream enterprises with high inventory of products. Optimistic estimates of downstream terminal to speed up the start of work until after March, will miss the spring 2020 demand for clothing.

둘째, due to the downstream production cut down significantly more than the upstream and earlier than the upstream, coupled with the recent decline in oil prices, benzene prices and other commodities across the board, so under the impact of the epidemic, despite the stalled CPL spot negotiations, the probability of the final settlement price is lower than previously, the company will face serious price risk in the future.

물론, the epidemic has already occurred, we can not sit idly by. Since the epidemic, our sales team has been making phone calls instead of door-to-door visits, strengthening communication with key customers. Timely grasp the market information, flexible adjustment of sales strategy; adjust production line for outstanding orders, sales and production to reduce unnecessary inventory occupancy; optimize delivery and logistics modes to release order and inventory pressure. We will continue to pay attention to and collect the latest market information from upstream to downstream, and make breakthroughs in key areas, especially in the following areas: client’s return to work and updated purchasing plans.

China Textile: In view of the impact of the current epidemic, how do you predict the situation of enterprises and the industry in the first quarter of 2020?

Mei Zhen: Due to the epidemic, the delay in the start of the entire industrial chain may extend the off-season textile season, which will also lead to the decline in production capacity of textile and apparel enterprises, rising costs, demand and loss of customers; textile retail enterprises are under tremendous pressure from rents, inventories and cash flow, which will have a negative impact on the middle and lower reaches of the industry chain, such as fluctuations in demand, pressure transmission and business impact.

China Textile: National and local governments have launched numerous “policy bonuses” to promote economic recovery. What’s that? What other support do you think is needed for the survival of subsequent textile and chemical fiber enterprises?

Mei Zhen: 현재, Highsun Holding Group is applying for the following preferential policies: policy financial support for leading industrial enterprises; national epidemic prevention key protection unit loan discount. On the morning of March 6, the signing ceremony of comprehensive cooperation between Highsun Holding Group and Agricultural Bank of China Fuzhou Branch was held in Highsun Synthetic Fiber Technologies. According to the agreement, Agricultural Bank of China Fuzhou Branch will provide intentional financial support and comprehensive financial services forHighsun Holding Group for the following purposes: Highsun Holdings Group’s future chemical fiber and chemical industry upgrade to meet the epidemic impact and resume production under the capital requirements of Highsun, to help Highsun Holding Group to build a competitive world-class enterprise with full power and stable production.

게다가, we alsotend to apply for preferential policies including: tax benefits, waiting for the fiscal notice; social security deferred payment; stay-at-home salary subsidy for Hubei staff; preferential policies for electricity consumption; for great natural gas consumption during the epidemic, the next step isto apply for subsidies from the national policy.

Undoubtedly, textile and chemical fiber enterprises are currently under tremendous pressure. We hope that in the future there will be special subsidies and low-interest loans for the epidemic to alleviate the financial pressure on enterprises. 게다가, land use tax and property tax are currently only applicable to small and medium-sized enterprises, but can they be extended to all enterprises to reduce business stress?

China Textiles: Facing this great epidemic, what inspiration do you have? What do you think are the new requirements for the supply chain collaboration system of Chinese textiles as a result of the epidemic?

Mei Zhen: This epidemic has really brought a lot of thinking to business operations. 예를 들어, 공급망 구성원 간 정보 공유: 판매 데이터 등의 정보를 상위 기업이 서로 직접 공유할 수 있는 채널을 통해 공유. 고객 수요 정보를 이해하여 시장 수요 예측 및 공급망 조정의 정확성을 향상시킵니다..

At the same time, 업계는 유연성을 더욱 향상시켜야 합니다.: 한편으로는, 고객에게 다양한 제품을 제공할 수 있어야 함, 그리고 다른 한편으로는, 새로운 제품을 생산하기 위해 프로세스를 빠르게 변경하거나 새로운 서비스를 제공하기 위해 서비스 프로세스를 빠르게 변경할 수 있어야 합니다..

공급망 측면에서, 앞으로는 시장의 수요와 공급의 균형을 이루기 위해 공급망의 시장 조정 기능에 집중해야 한다고 생각합니다., 향후 예측 불가능하고 불확실한 시장 수요에 신속하게 대응하는 동시에, 품절을 최소화해야 해요, 가격 인하 및 구식 재고, 동시에 속도에 따라 모든 단계에서 공급업체에 요구사항을 제시합니다., 유연성과 품질.

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